The Coca-Cola Company has recently launched a new website exploring the facts and figures related to consumption of their products.

Coke it appears has become not only family, but child focused too.

While it all seems very McDonalds, the site offers quite a considerable volume of information including QA related to artificial sweeteners, the level of caffeine in products and even the addictive nature of caffeine itself.

The website, ironically titled Make Every Drop Matter, offers a subscription newsletter that promises “health, wellbeing and nutrition information to help you and your family make sensible choices for a balanced lifestyle”.

Corporate responsibilities. Seems times are a changing.